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Bumble

Surfacing compatibility signals above the fold

Swiping Experience Redesign

Data analysis revealed that women's voting behaviour was extremely bifurcated: the majority of "no" votes happened above the fold in under 1 second, based almost entirely on the first photo.
This created a distribution problem: users who struggled to compete on appearance alone received almost all of their votes above the fold, never getting the chance to showcase other compatibility signals.
The goal was to turn quick "no" votes into considered "yes" votes without slowing down the overall voting experience on which monetisation depended.
Based on this I introduced UX patterns that flexibly injected non-appearance-based points of relevance above the fold, on targeted segments.

Interest selection flow and how badges appear on profiles

To support this work I also introduced a new profile content system to help provide compatibility signals.
This was designed to help men who typically struggle to express themselves build better profiles, while giving women more information on how a man might fit into their lives.
Interest Badges quickly became the most-adopted profile content type in Bumble's history.